2. there still aren't any rules !!!
3. no-one talks about fight club !!!
Ah, and you, you really got that particular ball of turd rolling.
Everybody stop using the word "rule", it's misleading when what is actually being sought, and indeed offered, is tips and advice. The "no rules" brigade is right in a sense, but so is Bruce when he says there are very obviously defined ways to go about it, especially when you're just getting started, and I'm sure everyone who has contributed in this thread has given Alex advice based on their own experience of what helps them to write a song - which doesn't make it rules.
I mean, I posted this partly in your defence - or, at least, to say that both sides have valid points and that this is a bit of a waste as a debate, not least because it's being argued slightly at cross-purposes due to this fascination with the word "rules". And you respond by attacking me.